What they needed
More people were turning to the web for mental health support, and the Mental Health Foundation had the content to meet them: a large library of resources for individuals, whānau and professionals. The site holding it had to serve a million people a year, put the right resource in front of each of them fast, and stay easy for the content team to run. They also needed a refreshed digital brand to hold it all together.
What we built
We started with focus groups drawn from each audience, and used what we heard to shape the structure and the design. The site puts accessibility and speed first, with the authoring tools the content team uses every day built in from the start. An AI-powered smart search finds the right resource in a library of more than 2,000 pages, and performance work keeps the site fast on every device. Alongside it we produced the digital brand guide: logo, typography, colour, imagery and collateral, with the te reo tagline and whakataukī carried through the site. Healthy Comms worked with us throughout.
What changed
More than a million people use the site each year, across more than 2,000 pages, and it tracks in the order of 12 million web events annually. It's one of the main online resources for mental health support in Aotearoa.
Where it goes next
Our part ran from 2018 to 2026.
