Back to Work
Mental Health Foundation
Content Driven Website
Serving 2,000 pages to over one million users.
With more people turning to online resources for mental health support, MHF needed a website that was fast and accessible.
We partnered with MHF to refine their digital brand identity, and create a powerful content-driven website with a robust CMS, AI-powered smart search, and a number of accessibility features.
The website reaches more the 1 million users a year, providing vital resources and content to people all across Aotearoa.
1M+
Annual website visitors
12M+
Annual web events tracked
2000+
Unique website pages
The Opportunity
To maximise their impact, the Mental Health Foundation of New Zealand needed a website that was more accessible, scalable, and easier to manage.
With a vast library of content and a diverse audience, MHF required a powerful yet intuitive website that could serve millions of users, while remaining easy to manage.
At the same time, their digital brand identity needed a refresh to create a consistent experience across online touchpoints.
Connecting Audiences Across Aotearoa
Our first step was refining MHF's digital brand identity to create a cohesive online experience. From there, we engaged focus groups and target audiences to inform our design decisions and architecture for the new website.
We then developed a high-performance website that prioritised accessibility, online speed, and CMS authoring tools that made it easy for MHF to manage and update their vast content library.
AI-powered smart search enables users to find relevant resources quickly, while performance optimisations ensure fast load times and seamless browsing across all devices.
The Outcome
With over a million users accessing the site annually, MHF's website has become a vital resource for mental health support in Aotearoa.
Hosting more than 2,000 unique pages, the site delivers a seamless experience that ensures individuals, whānau, and professionals can quickly find the information they need.
By combining accessibility, intuitive content management, and intelligent search, the platform continues to empower MHF to reach and support more Kiwi's than ever before.
“The team at RIVER have approached every detail with care. We're really impressed by how thoughtful they are with our brand, ensuring each decision is made with consideration and purpose.”
Daemon Coyle
General Manager, MHF
“RIVER took the complexity out of managing such a large project. Their guidance kept our team aligned, and it felt like they were part of our organisation from day one. Working together has been a joy.”
Sophia Graham
Communications Lead, MHF
