Back to Work
Real Groovy
E-Commerce Website & ERP
Integrating AI with 1 million products for 25x revenue growth.
2016 - Present·digital, apps
Real Groovy needed a platform to showcase one million e-commerce products.
To make this happen, we worked with Real Groovy on AI powered product search across their entire catalogue.
Integrating with suppliers around the world, we automated processes, streamlined their e-commerce processes, and unlocked growth.
25x
Revenue growth in three years
200M+
Database entries and unique rows
20+
System integrations and product imports
AI-Powered Smart Search
With a catalogue of over one million products, finding the right item quickly is essential for Real Groovy's customers.
Our ingestion pipeline continuously imports, indexes, and syncs products with an AI-powered search engine, delivering instant results and personalised recommendations.
This ensures a seamless shopping experience - turning a vast inventory into a tailored, intuitive browsing journey that drives engagement and conversions.
Streamlined Operations, Smarter Efficiency
We automated key e-commerce and ERP processes, from shipping calculations to product imports, reducing manual effort and improving accuracy.
By streamlining operations, Real Groovy's team spends less time on admin and more on growing their business—cutting costs while enhancing efficiency and customer experience.
The Outcome
Real Groovy's e-commerce platform has been a massive success, driving over 25x revenue growth in just five years—far exceeding our initial goal of 10x growth and a five-year lifespan.
Built to last, the bespoke website continues to perform well beyond expectations. As Real Groovy looks to the future, we're collaborating on modern ERP solutions and a seamless Shopify integration for the next evolution of their online store.
“We've always had ambitious goals with our website, and the team at RIVER have been able to tackle the toughest challenges. They make it happen, no matter how complex.”
Chris Hart
Founder, Real Groovy
“RIVER has always been on-call for support. Our site has a lot of moving parts, but their expertise makes everything look easy! Their help over the yeas has made all the difference.”
Sarah Williamson
Manager, Real Groovy
