What they needed
trev turns farm data into the reports that dairy farmers and their advisers act on every week. The reporting ran on Excel, and every new customer meant more hours of hand work, so the business could not grow past what the spreadsheets could carry. They needed software that matched the quality of the advice.
What we built
With trev and their brand agency Brave, we designed and built the trev platform: a data pipeline underneath, a reporting front end on top. Staff enter key farm information in minutes rather than hours. Automated imports from dairy companies, herd systems and other providers enrich each farm's data, and the platform turns it into interactive analytics and a weekly report. Triggers watch the numbers and flag what needs attention, from an overdue report to a pasture cover that has dropped too low. Because the system is modular, trev could price by what each customer segment uses and charge from day one.
What changed
trev's user base grew around 100x in the three years after the 2018 launch. The pipeline now runs in the order of 200,000 processing jobs a day across more than twenty integrations and data sources, and the hours that went into spreadsheets go into the advice instead.
Where it goes next
The engagement is ongoing. We run strategy, ideation and development sprints with trev, and the platform grows with the business.
