What they needed
Greentree Advisers had worn the same brand for ten years, and it no longer said where the business was going. The website was the same age. They wanted more than a new logo: an identity that would energise the team, attract new people, and reach a wider customer base, with a move to new offices coming up to launch it alongside.
What we built
A new identity and market positioning, then everything that carries it. The teal and plum palette runs through the letterhead, the team cards and the business cards, and through a website built around photography of the team. The site covers the services, an about page and FAQs, and it launched mobile-first with a Google Lighthouse performance score of 99.
What changed
Organic traffic grew around 5x in the first year and enquiries doubled. Around 95% of existing customers responded positively to the change, which matters for an advisory business, where a rebrand can unsettle the people who already trust you. The team launched the new identity alongside the move to new offices.
Where it goes next
The engagement finished in 2019 with the launch.
