What they needed
Flow Plumbing Imports runs one of the largest Hansgrohe showrooms in Australasia, and the website didn't show it. A customer searching online found a site that undersold the showroom and the fixtures in it. Flow needed a site that did the showroom justice, brought customers through the door, and served the plumbers and specifiers who buy from them for the trade.
What we built
Content first. We worked with a photographer and videographer to capture the showroom, the team and the fixtures, then refined the messaging around what we had. The site is built on that material: the Hansgrohe and Axor collections, Flow's values, the team, and the opening hours a customer checks before a visit. A trade section serves plumbers and specifiers with product pages, brand logos, trade categories and downloads. It's fast and SEO-optimised, so the showroom shows up where people search for it.
What changed
Organic traffic grew around 6x and enquiries around 10x over three years. Customer feedback on the site was consistently positive.
Where it goes next
Our part ran from 2017 to 2024. In 2025 Flow moved to Shopify to bring more of their range online.
