A new brand in a crowded market, and 300% more leads

Cleanly, a commercial cleaning company, launched with a brand and website we built from the ground up. Leads grew around 300% in the first year, and the business was sold within twelve months of launch.

95%

positive consumer feedback to the brand

300%

increase in leads from website launch

successful exit within the first year

What they needed

Cleanly was a new commercial cleaning company entering a crowded market with a simple service. Most of the competition looked the same, so the brand had to do the work: modern, trustworthy, and different enough to be remembered. Then it needed a fast website with the SEO to turn that attention into leads.

What we built

We started before the logo. We worked with the team to refine the services and define the audience, then built the identity around design-led typography, a corporate teal and navy palette and friendly illustration. Illustrated buildings carry the services, and the headline "We do big things" sets the tone. The website launched in the same identity: fast-loading and SEO-optimised, with the services, partners and client testimonials leading to one clear ask, a phone number to call.

What changed

Around 95% of the market feedback on the brand was positive. Leads grew around 300% in the first year after the website launched. The business gained momentum quickly and was sold within twelve months of launch.