As New Zealand's largest flower marketing entity, UFG needed a modern online presence and digital tools for their members. We built a marketing website and member portal that became central to their operations.
10x
increase in online bookings
10K+
online bookings processed each month
2,000+
registered members
The Opportunity
UFG needed to strengthen their market positioning with a modern digital presence. During scoping, they identified a broader opportunity to incorporate a member platform to improve engagement and streamline operations.
What We Built
A high-performing marketing website alongside a powerful member portal. Working with UFG's technology partner Unify, we integrated key systems to support over 2,000 members and 100K+ product SKUs. The portal manages more than 10,000 online auction bookings each month.
The Outcome
Since 2016, we've partnered with UFG to provide continuous upgrades and new features. Online bookings grew 10x since the feature launched. UFG remains an industry leader with the digital infrastructure to match.
Our new tech looks amazing! You guys are a joy to work with. I really appreciate how you take our ideas and push them to the next level.
Rebecca Jones
Marketing Manager, UFG, 2018