I've sat in hundreds of hui and hundreds of corporate meetings. The difference isn't cultural decoration. It's structural. Hui are designed to produce collective understanding and genuine agreement. Corporate meetings are designed to communicate decisions and move to action. The tech sector, in particular, could learn from the difference.
What You Need to Know
- Hui are not meetings with a karakia at the start. They're a fundamentally different process for collective decision-making, designed to ensure every voice is heard and genuine consensus is reached.
- The elements that make hui effective - structured speaking order, relationship acknowledgement before business, time for dissent, collective resolution - are absent from most corporate meeting formats.
- Tech companies running agile, fast-paced meetings optimise for speed. Hui optimise for depth and collective ownership. Both have value; the question is which outcomes you're trying to produce.
- Adopting hui principles doesn't require cultural appropriation. It requires understanding what makes consultation genuine and applying those structural lessons to your own context.
What a Hui Actually Is
Most Pākehā New Zealanders have attended a hui at some point. Usually a pōwhiri or a community consultation. For many, the experience is memorable but mysterious - the protocols feel important but opaque. That's because the structure of a hui is designed around principles that aren't visible if you don't know what you're looking at.
A hui has stages. Each stage serves a specific function.
Karakia and mihimihi. This isn't a formality. It establishes the wairua of the gathering. It acknowledges the people in the room, their whakapapa, and their connection to the kaupapa. By the time the mihimihi is complete, everyone in the room has been seen and acknowledged. In a corporate meeting, the equivalent would be starting every meeting by genuinely acknowledging who's present, what they bring, and why they matter to the discussion. Most corporate meetings skip this entirely.
Setting the kaupapa. The purpose of the hui is stated clearly, usually by the tangata whenua or the convenor. This isn't an agenda. It's a framing. It tells everyone not just what we're discussing, but why this matters and what's at stake. Corporate agendas list topics. Hui kaupapa establish significance.
Kōrero. This is the discussion phase, and it's where the structural difference is most visible. In a hui, speakers follow a protocol. Everyone who wants to speak, speaks. There's no interruption. There's no time limit (within reason). And importantly, dissent is not just allowed - it's expected. A hui where no one disagrees hasn't done its work.
Whakatau. The resolution phase. This is not a vote. It's a process of reaching collective agreement. If the rōpū isn't aligned, the discussion continues. Decisions aren't made over the objections of a significant minority. This takes longer. It also produces outcomes that everyone owns.
87%
of decisions made through hui-based consultation processes reported higher implementation success compared to standard consultation
Source: Te Puni Kōkiri, Engagement Effectiveness Review, 2023
What Corporate Meetings Miss
The standard corporate meeting - and tech companies are among the worst offenders - operates on different principles.
Speed over depth. Meetings are scheduled for 30 or 60 minutes. There's an agenda with allocated time per item. Discussion is managed to stay "on track." The implicit message is that efficiency matters more than thoroughness.
Authority over consensus. Decisions are typically made by the most senior person in the room, or deferred to a decision-maker not present. Others contribute input. The difference between input and authority is everything.
Comfort over honesty. Corporate meeting culture discourages open dissent. Disagreement is coded as "concern" or "feedback." Difficult conversations happen in corridors after the meeting, not in the meeting itself. A hui surfaces disagreement explicitly because unresolved dissent undermines collective ownership.
Task over relationship. Corporate meetings start with the agenda and end with action items. The relationship between the people in the room is assumed, not cultivated. In a hui, the relationship work happens first, because without it, the kōrero that follows lacks foundation.
What Tech Companies Specifically Get Wrong
Tech culture adds its own distortions. The standup meeting, the sprint review, the all-hands - these formats optimise for information transfer and rapid decision-making. They're effective for operational coordination. They're terrible for the kinds of decisions that require genuine buy-in.
When a tech company makes a significant decision - a product pivot, a restructure, a partnership that affects how people work - the standup format doesn't serve. You need something closer to a hui: time for everyone affected to speak, space for dissent, and a resolution process that produces collective ownership rather than managerial decree.
A hui teaches you that the quality of a decision is measured not just by the outcome, but by the process that produced it. If the people affected don't own the decision, the decision doesn't hold.
Hannah Terangi Wynne
Strategic Communications Advisory
Applying the Lessons
I'm not suggesting tech companies start running hui. That would be cultural appropriation, not learning. What I'm suggesting is that the structural principles underlying hui contain lessons that any organisation can apply.
Acknowledge before you agenda. Start significant meetings by recognising who's in the room and what they bring. Not as an icebreaker. As a genuine acknowledgement that the quality of the discussion depends on the people having it.
Create space for every voice. In important decisions, ensure everyone who will be affected has the opportunity to speak without interruption. This doesn't work for daily standups. It's essential for strategic decisions.
Surface dissent explicitly. Before closing a decision, ask directly: who disagrees? What hasn't been said? A decision made over silent disagreement will be undermined in implementation.
Invest in resolution, not voting. Where possible, work toward genuine agreement rather than majority decision. This takes longer. It produces outcomes that stick.
Maintain relationships beyond the transaction. If you only talk to your team or your partners when there's a decision to make, the relationship is transactional. Hui culture maintains relationships continuously, which means when the difficult kōrero comes, the foundation of trust is already there.
These aren't exotic principles. They're the basics of good collective decision-making. Māori communities have been practising them for centuries. The tech sector has been optimising them away for decades. There's a reason one model produces lasting outcomes and the other produces quarterly pivots.
