With the rise of crowdfunding opportunities under the FMC Act, Property Mogul set out to transform the NZ property market for everyday investors. We worked with the team to define their vision, build a trusted brand, and develop a cutting-edge online investment platform.
90%
consumer validation from target market
95%
consumer trust level of the branding
1st
mover in the property crowdfunding space
The Opportunity
The property market had traditionally been restricted to those with significant capital. New legislation created an opportunity for crowdfunding to open investment to a wider audience. Property Mogul wanted to be at the forefront.
What We Built
A brand identity that positioned Property Mogul as credible, secure, and forward-thinking. The platform allowed investors to buy and sell shares in properties with ease. Market testing showed strong demand and overwhelmingly positive feedback from potential investors.
The Outcome
The brand built trust. The platform set a new benchmark for online property investment in NZ. As a first-mover, Property Mogul was unable to secure their crowdfunding license, but the impressive IP was leveraged into other ventures.
Isaac, Rai, and everyone at RIVER has been a pleasure to work with, delivering our platform on-time and on-budget! Great work team, your ongoing insights have been incredible.
Peter Kiss
Founder, Property Mogul, 2016