PCF had a wealth of content but needed a clearer way to present their initiatives, partnerships, and impact across the Pacific. We refined their messaging and built a structured, user-friendly website.
95%
positive user feedback
8x
organic traffic increase over three years
50%
reduction in page load times
The Opportunity
Different audiences relied on PCF's site for information. Through stakeholder workshops and consumer surveys, we defined three core focus areas - Initiatives, Connections, and Information - and structured a website that told their story clearly.
What We Built
A performance-optimised website with refined content architecture. Page load times dropped 50%. The site was optimised to work across a range of internet connections and speeds, critical for Pacific audiences.
The Outcome
Organic traffic grew 8x in the first year. 95% of users provided positive feedback on the experience. In 2023, PCF transitioned to an in-house Squarespace site following a change in leadership, building on the foundations we established.
RIVER understood our vision for the Pacific from day one. They helped refine our messaging and built a website that truly connected with our audience, delivering impact and accessibility.
Leauanae Laulu Mac
Chief Executive, PCF, 2017