After a decade with their existing brand, Greentree Advisers wanted a fresh identity to better engage their audiences. We delivered a complete brand transformation that sparked more than just a visual change.
2x
increase in customer engagement
95%
positive response from existing customers
5x
increase in organic traffic over one year
The Opportunity
Greentree's brand and digital presence no longer reflected their evolving vision. They needed more than a new logo. They wanted a transformation that would energise their team, attract new talent, and engage a broader customer base.
What We Built
A bold new brand identity and strategic market positioning. The website launched mobile-friendly with a 99 Google Lighthouse Performance score. Every touchpoint was crafted to drive engagement, attract talent, and strengthen customer relationships.
The Outcome
Greentree embraced the change fully, moving offices and launching their rebrand as a statement of their evolution. Organic traffic grew 5x in the first year, enquiries doubled, and the team gained a renewed sense of purpose.
RIVER took the time to understand our vision and ran with it. The rebrand has given our whole team a sense of pride, and we've enjoyed every step of the journey.
Terangi Brown
Founder, Greentree Advisers, 2019