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Real Groovy - Integrating AI with 1 Million Products for 25x Revenue Growth

We built an AI-powered e-commerce platform for Real Groovy, integrating suppliers worldwide and driving 25x revenue growth across one million products.
March 2016·2 min read
Isaac Rolfe
Isaac Rolfe
Managing Director
Mak Khan
Mak Khan
Chief AI Officer
Real Groovy needed a platform to showcase one million e-commerce products. We built an AI-powered product search across their entire catalogue, integrating with suppliers around the world to automate processes and unlock growth.
25x
revenue growth in three years
200M+
database entries and unique rows
20+
system integrations and product imports

The Opportunity

With a catalogue of over one million products, finding the right item quickly is everything. Our ingestion pipeline continuously imports, indexes, and syncs products with an AI-powered search engine, delivering instant results and personalised recommendations.
We automated key e-commerce and ERP processes, from shipping calculations to product imports, reducing manual effort and improving accuracy.

What We Built

A seamless shopping experience that turns a vast inventory into an intuitive browsing journey. Behind the scenes, streamlined operations mean Real Groovy's team spends less time on admin and more on growing their business.

The Outcome

The platform has driven over 25x revenue growth in five years, far exceeding our initial goal of 10x. Built to last, the bespoke website continues to perform well beyond expectations. We're now collaborating on modern ERP solutions and a seamless Shopify integration for the next evolution.
We've always had ambitious goals with our website, and the team at RIVER have been able to tackle the toughest challenges. They make it happen, no matter how complex.
Chris Hart
Founder, Real Groovy, 2020