Cleanly set out to disrupt a crowded industry with a fresh, modern brand. We worked with the team from the ground up - refining their services, understanding their audience, and developing a distinctive identity that set them apart.
95%
positive consumer feedback to the brand
300%
increase in leads from website launch
1
successful exit within the first year
The Opportunity
Cleanly offered a simple service in a competitive market. They needed a brand that was modern, trustworthy, and unique enough to carve out a strong position. Beyond branding, they needed a high-performance website with strong SEO to drive conversions.
What We Built
A bold identity blending design-driven typography, a corporate aesthetic, and relatable graphics. Nothing else in the market looked like it. We paired it with a fast-loading, SEO-optimised website that reflected the new identity and drove traffic.
The Outcome
The brand was a hit with 95% positive market response. Leads grew 300% in the first year. The business gained momentum quickly and achieved a successful exit within 12 months of launch.
You guys nailed it! Our new brand is bold, fresh, and highly effective - customers love it. The new website has driven a huge increase in leads. Thanks team.
Marcus Sin
General Manager, Cleanly, 2019