Content & SEO
Make sure your content is ready for users and search engines.
Run this audit before launching public-facing pages, when refreshing content, or when search traffic is underperforming.
Useful for marketing, content creators, and product managers.
Note: This audit applies to public-facing web pages (marketing, landing pages, docs). App dashboards and admin panels typically don't need SEO optimization.
Why This Matters
Content is how users understand what you offer. Clear, well-written copy builds trust and drives action. Proper SEO helps people find you. Legal pages protect both you and your users. Neglecting content means missed opportunities and potential legal issues.
What to Check
Focus on these four areas when reviewing content:
Copy Quality
Is the content clear and compelling? Remove placeholder text, check grammar, use scannable formatting, and ensure your tone is consistent across pages.
Legal Pages
Are legal requirements covered? Privacy policy, terms of service, and cookie consent are essential. Have legal counsel review before launch.
SEO Basics
Can search engines find you? Unique page titles, meta descriptions, proper headings, and a sitemap help search engines understand and rank your content.
Social Sharing
Does it look good when shared? Open Graph tags control how your pages appear on social media. Test with sharing debuggers before launch.
Stage Expectations
What content standards apply at each stage:
Skip
Content is placeholder. SEO doesn't matter. Not public-facing.
Skip
Draft copy acceptable. No legal text needed. May still be private.
Full
Final copy approved. Legal pages reviewed. SEO implemented.
Complete
Search console connected. Indexed and monitored. Content strategy active.
Essential SEO Elements
Make sure each public page has:
Page Title
Unique, under 60 characters, includes keywords
Meta Description
Compelling, under 160 characters, drives clicks
Open Graph Image
1200x630px for social sharing previews
Sitemap & Robots.txt
Generated and submitted to Search Console
Common Issues
Placeholder text still visible
Search codebase for 'lorem', 'placeholder', 'TODO' and replace all instances
Missing privacy policy
Use a generator (Termly, Iubenda) or have a lawyer draft one
Social shares look broken
Add og:image, test with Facebook Sharing Debugger
Pages not appearing in search
Check robots.txt isn't blocking, submit sitemap to Search Console
Duplicate page titles
Make each page title unique and include page-specific keywords
Run with AI: Use /audit content to have an AI agent check your content and SEO setup. The agent will look for placeholder text, missing meta tags, and SEO issues.
Next Steps
Continue your quality review: